Knowledge Center
How a Moderator Can Influence Your Focus Group
April 12, 2022
Focus groups can be an excellent way to capture respondents’ thoughts, feelings, and attitudes in the way that a survey or questionnaire cannot. A well-executed focus group can spark new ideas and understanding. At the end of a successful group, respondents have formed a temporary community and might leave still talking amongst themselves, excited […]
Our Success Stories: Recruiting in Remote or Rural Locations
March 7, 2022
When clients choose Eastcoast Research, they aren’t just getting a recruiting vendor – they are getting a research partner. Exceptional service to our clients is the cornerstone of our business; we are nimble, creative, responsive and able to think out-of-the-box. We provide collaboration, transparency and flexibility in our research methodologies to ensure data insights are […]
Make Social Listening Work for You in 2022
January 26, 2022
A new year often brings predictions on what trends you can expect to see in the coming year. One trend on market researcher’s 2022 prediction list is Social Listening. Social listening is predicted to grow as a research approach to gain insight on customer behaviors. Related: 6 Market Research Trends to Watch in […]
Why Millennials Should Participate in Market Research
October 14, 2021
Did you know that almost half of all US spending is done by Millennials? Millennials are defined as people born from 1981 to 1996. Millennials are having a substantial impact on the way businesses market their products and services. Millennials are redefining what people should expect from brands across the globe because you are unbiased […]
Little Things Make the Difference: A Recruiter’s Perspective
September 3, 2021
We asked Janet, one of our most experienced recruiters, why should people participate in consumer research? Did you ever have a fabulous experience at a store, restaurant, or hotel? What made the experience fabulous? Did you tell your friends and family about it? Did you the tell the business how pleased you were? When […]
How COVID-19 Transformed the Focus Group
July 29, 2021
Virtual vs In-Person Focus Groups It is 5:30 pm on a Tuesday and Barbara is preparing to moderate a health care focus group at 6:00 pm. She is checking in with clients, studying the discussion guide and reviewing the respondent grid like she would for any focus group. The difference? She is in her own […]
Mock Jury Trials in North Carolina
July 1, 2021
For years, advertising and consumer agencies have used focus groups as a tool to “test the market” when it comes to their product, service, or advertising. In the same way, attorneys choose to utilize mock juries or legal focus groups to gain the same insight pertinent to their case. Mock juries provide attorneys with critical […]
Ever Growing Hispanic Population in North Carolina
May 25, 2021
According to the U.S. Census Bureau data, the Hispanic population in North Carolina was 997,349 in 2018. When factoring in the average year-over-year increase in population, it can be estimated that the Hispanic population is well over 1 million strong. North Carolina is ranked #10 with the highest Hispanic population in the U.S. […]
Converting Central Location Testing to Home Use Tests
March 30, 2020
Right now, is an extremely difficult time to conduct Central Location Testing (CLT) with COVID-19 restricting participant travel. Most major cities have “stay at home” orders or “shelter-in-place” policies, limiting any travel to non-essential businesses. Generally, participants would come to a location or facility to test certain products. The feedback or data is captured onsite […]
Market Research During COVID-19
March 19, 2020
The current cultural climate is one of isolation and uncertainty. Due to mandates from many national and international governments, people are advised to practice “social distancing” and forego travelling. Such restrictions are difficult on the market research industry where many rely on the face-to-face and in-person data collection methods. So how do recruiting companies and […]
