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At Eastcoast Research, our methods are backed by more than 50 years in the research industry. We offer unmatched expertise in music market research, empowering the music industry with essential data and insights for strategic success.
Our studies uncover listener preferences by analyzing detailed data on music choices, listening habits, and demographic factors. This helps clients identify target audiences and understand their specific tastes, enabling more personalized marketing strategies.
Through genre-based and artist-focused research, we gain insights into specific audience segments. This analysis reveals trends and patterns in how different groups engage with various music styles and artists.
Our studies on platform preferences provide valuable insights into how listeners interact with streaming services, radio, and other media.
Research around live events and concerts helps us understand audience motivations and behaviors. We analyze factors such as ticket sales, attendee demographics, and engagement level.
Our studies assist music brands and companies in identifying potential brand collaborations for marketing campaigns, by analyzing audience demographics, interests, and engagement patterns.
Our music research services can connect with various demographic segments depending on our clients’ unique needs. These can be broken down by profession, age range, and socioeconomic factors.
ecrraleigh@eastcoastresearch.com
919.452.5455
ecr@eastcoastresearch.com
336.285.5195