The demand for exclusive Hispanic market research has increased as the population continues to grow at an exponential rate. Before opening our doors for qualitative research, Eastcoast Research began building its database to include bilingual residents. We wanted to ensure that the views of this ethnic group were represented in our research studies. In response to client needs, we expanded our services to include focus group recruiting with Spanish speaking participants, bilingual moderators, Spanish to English interpreters, and other related services.
North Carolina is home to one of the fastest growing Latino populations in the country. Hispanics are generally defined by their level of acculturation – the process of social and cultural changes that stem from the balancing of different environments while adapting the prevailing culture of the society. It is important to understand and identify each segment for your upcoming project.