Knowledge Center

Market Research with the LGBTQ+ Community

March 27, 2024

A group of LGBTQ+ individuals

The LGBTQ+ community is a growing sub-population within the United States as well as throughout North Carolina. Previous market research has identified individuals within this group have “the most disposable income of any niche market,” affecting marketing and advertising campaigns within areas such as vehicle sales, electronics, healthcare products, and tourism. As the community continues […]

Sample, Panel, and Database: Defining Respondent Groups in 2024

February 14, 2024

Market research group deciding between a sample, panel, or database for research.

A key issue growing in the market research industry is sample quality. Both marketers and field service providers are experiencing higher-than-normal rates of data degradation in the forms of bot responses, fake respondents, and fraudulent accounts. There is also the increased use of “professional” surveyors—respondents who simply want to collect as much incentive as possible […]

How to Recruit Respondents for Your Market Research Efforts

February 7, 2024

A block with a target on it to show the importance of selecting the right respondents for market research.

Effective respondent recruitment is the cornerstone of successful market research. At Eastcoast Research, we know that finding the right participants ensures the collection of accurate and valuable data, which in turn provides in-depth insights that can translate to informed results. Quality respondents and a world-class database are key, and we can lend a hand in […]

Generation Alpha, Young but Mighty

May 18, 2022

Diverse Group of kids representing Generation Alpha

Are you Ready for Generation Alpha? A large cohort of young individuals, the first generation to be born in the 21st century, have been quietly influencing household spending. This group has been named Generation Alpha. The oldest of this group is hitting adolescence and some are yet to be born. Generation Alpha is on track […]

How a Moderator Can Influence Your Focus Group

April 12, 2022

A moderator leading a focus group

  Focus groups can be an excellent way to capture respondents’ thoughts, feelings, and attitudes in the way that a survey or questionnaire cannot.  A well-executed focus group can spark new ideas and understanding.  At the end of a successful group, respondents have formed a temporary community and might leave still talking amongst themselves, excited […]

Our Success Stories: Recruiting in Remote or Rural Locations

March 7, 2022

Recruiting in a small rural town

  When clients choose Eastcoast Research, they aren’t just getting a recruiting vendor – they are getting a research partner. Exceptional service to our clients is the cornerstone of our business; we are nimble, creative, responsive and able to think out-of-the-box. We provide collaboration, transparency and flexibility in our research methodologies to ensure data insights are […]

Make Social Listening Work for You in 2022

January 26, 2022

Social Listening

  A new year often brings predictions on what trends you can expect to see in the coming year. One trend on market researcher’s 2022 prediction list is Social Listening.  Social listening is predicted to grow as a research approach to gain insight on customer behaviors. Related:     6 Market Research Trends to Watch in […]

Why Millennials Should Participate in Market Research

October 14, 2021

Did you know that almost half of all US spending is done by Millennials? Millennials are defined as people born from 1981 to 1996. Millennials are having a substantial impact on the way businesses market their products and services. Millennials are redefining what people should expect from brands across the globe because you are unbiased […]

Little Things Make the Difference: A Recruiter’s Perspective

September 3, 2021

We asked Janet, one of our most experienced recruiters, why should people participate in consumer research?   Did you ever have a fabulous experience at a store, restaurant, or hotel?  What made the experience fabulous?  Did you tell your friends and family about it?  Did you the tell the business how pleased you were?  When […]

How COVID-19 Transformed the Focus Group

July 29, 2021

Virtual vs In-Person Focus Groups It is 5:30 pm on a Tuesday and Barbara is preparing to moderate a health care focus group at 6:00 pm.  She is checking in with clients, studying the discussion guide and reviewing the respondent grid like she would for any focus group.  The difference?  She is in her own […]

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