Market Research in Winston-Salem, NC

Eastcoast Research provides focus group recruiting in the Winston-Salem area of North Carolina.

Introduction to Winston-Salem, North Carolina

Winston-Salem is the fifth largest city in North Carolina and has a diverse business base including nanotechnology research, finance, medicine and manufacturing.  The Twin City is home to many corporate headquarters including Krispy Kreme, Reynolds America, Hanesbrands and TW Garner Food Company (makers of Texas Pete).

Winston-Salem’s history as the Twin City goes back to the 1700s.  Salem was settled by Moravians in 1753.  A devout, religious group known as craftsmen and artisans creating pottery, tannery, iron works, cloth and furniture, established Salem as a trade center.  Old Salem, a living history museum, is a restoration of the Moravian community where today visitors can see people working as they did over 200 years ago.  Winston was established in 1851 by Major Joseph Winston as an industrial center.  The two cities merged in 1913 forming what is now Winston-Salem.  

Winston-Salem, nicknamed the city of Arts and Innovation, has a history of many “firsts”.  The North Carolina School of the Arts was the first state-supported arts conservatory in the country.  The first Arts Council in the United States was formed in Winston-Salem and provided a model for Arts Councils nationwide who support the arts.  Travelers enjoy the numerous galleries, performing arts theaters and a wide variety of musical talent.

Winston-Salem is home to six colleges and universities including Wake Forest University, Winston-Salem State University and Salem College, the oldest, continuously running women’s college in the U.S.



Total Population 246,328
Male 47%
Female 53%
Senior Citizens 14%
Employed Population 16+ 150,506
Median Age of Population 35


Married 48%
Average Household Size 2.45


Less than High School 12%
High School Graduate 24%
Some College 22%
College Degree 29%
Graduate Degree or Higher 13%


Median Family Income $42,219
Above Poverty Level 77%

Commute & Sprawl

Average Commute Time 19 Minutes
Drive Alone or Carpool 90.38%
Working from Home 4.61%
Public Transportation 1.52%


Single Family Own 55%
Single Family Rent 45%
Median House Value $142,200

Surrounding Cities

Location Population Median Family Income
Greensboro 290,201 $47,043
High Point 109,849 $44,642
Kernersville 23,988 $50,054
Clemmons 19,844 $71,554
Mt. Airy 10,260 $37,194

Population by Race

White 46%
Black 35%
Hispanic 14%
Asian 2%
Other 3%

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