Market Research in Greenville, SC

Eastcoast Research provides focus group recruiting in the Greenville-Spartanburg area of South Carolina.

Introduction to Greenville, SC

Greenville is the sixth largest city in South Carolina and known as the fastest growing urban area in the state. Nestled in the foothills of the Blue Ridge Mountains, Greenville is located almost halfway between Atlanta, Georgia and Charlotte, North Carolina. The city has also received numerous accolades in last decade including “Top 10 Fastest Growing Cities in the US” – CNN Money, “13th Best City for Young Professionals” – Forbes, and “Best Small Cities in the US” – Conde Nast Traveler’s List.

Greenville was once a territory of forbidden Cherokee hunting grounds until colonists purchased the last and settled around 1830. The city noticed substantial economic recovery after WWII until the 1970s. In the last thirty years, the city has revitalized its economy and downtown. The economy was formerly based on textile manufacturing (known as the “Textile Capital of the World”) but is now the headquarters for many larger corporations including Michelin, AVX Corporation, Southern Tide, Confluence Outdoor and Concentric. With favorable wages, low unemployment rates, vibrate college environment and robust night life, Greenville has become a key market for new families and retirees.  

Greenville is home to several colleges and universities including Furman University, North Greenville University, Bod Jones University and Greenville Technical Community College. The city also has satellite campuses of other major universities including nearby Clemson University and University of South Carolina.



Total Population 68,219
Urban Population 400,492
Male 48.5%
Female 51.5%
Senior Citizens 12%
Median Age of Population 34


Married 39%
Average Household Size 2.13


Less than High School 11%
High School Graduate 18%
Some College 16%
College Degree 36%
Graduate Degree or Higher 19%


Median Family Income $48,984
Above Poverty Level 85%

Commute & Sprawl

Average Commute Time 16 Minutes
Drive Alone or Carpool 80%
Working from Home 4.6%
Public Transportation 1.23%


Single Family Own 67%
Single Family Rent 32%
Median House Value $255,600

Surrounding Cities

Location Population Median Family Income
Anderson 27,293 $42,871
Clemson 16,649 $39,746
Pickens 3,164 $45,332
Spartanburg 37,498 $50,074

Population by Race

White 64%
Black 25%
Hispanic 5%
Asian 2%
Other 3%

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