Market Research in Fayetteville, NC

Eastcoast Research provides focus group recruiting in the Fayetteville – Lumberton area of North Carolina.

Introduction to Fayetteville, North Carolina

The city of Fayetteville is located in the south-central part of North Carolina, about 60 miles south of the state capital of Raleigh. As the county seat of Cumberland County, Fayetteville is probably best known for being the home of the U.S. Army’s Fort Bragg, a post from which thousands of elite paratroopers regularly deploy on high-priority missions worldwide. Located about 12 miles northwest of the city, Fort Bragg was originally established as a field artillery base in 1918 and evolved during World War II into a training ground for the nation’s Airborne Divisions. Fort Bragg today itself bears many similarities to a city, employing hundreds of thousands and creating an economic impact numbering in the billions annually.

Fayetteville has a regional airport with connection carrier service to nearby southern and eastern cities including Charlotte, Atlanta, and Philadelphia. Fayetteville is also home to two major colleges: Fayetteville Technical Community College and Fayetteville State University. The city has a strong, diverse and viable local economy that supports both manufacturing and agricultural businesses.




Total Population 210,324
Male 51%
Female 49%
Senior Citizens 12%
Employed Population 16+ 98,524
Median Age of Population 30



Married 46%
Average Household Size 2.4



Less than High School 9%
High School Graduate 25%
Some College 39%
College Degree 18%
Graduate Degree or Higher 9%



Median Family Income $43,439
Above Poverty Level 81%


Commute & Sprawl

Average Commute Time 19 Minutes
Working from Home 4%
Walking and Biking to Work 9%
Public Transportation 1%



Single Family Own 44%
Single Family Rent 56%
Median House Value $128,500


Surrounding Cities

Location Population Median Family Income
Spring Lake 11,964 $36,538
Hope Mills 11,237 $40,697
Eastover 3,628 $42,639
Stedman 664 $47,321
Wade 480 $25,000


Population by Race

White 38%
Black 41%
Hispanic 13%
Asian 3%
Other 5%



Second Gulf War 37%
First Gulf War 34%
Vietnam 23%
Korea 3%
World War II 1%
Industry Associations: